Privacy Policy

We at Upstream PBC know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy.

The terms "Upstream Tech," "we," and "us" refer to Upstream PBC. By using or accessing the Upstream Tech website(s), products, services and applications (the "Services") in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

Remember that your use of Upstream Tech's Services is at all times subject to the Terms of Agreement put in place when access was granted, which incorporate this Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using our Services, but not the practices of companies we don't own or control, or people that we don't manage.

Special categories of data

Upstream Tech does not process or seek to collect special categories of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sexual orientation. Entry of any special categories of personal data by you is strictly prohibited and constitutes a breach of this Privacy Policy and Terms of Agreement.

Information collected automatically

Whenever you interact with our Services, we seek to automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, "cookie" information, the type of browser and/or device you're using to access our Services, and the page or feature you requested.

Cookies and third-party tracking

With your consent, our marketing sites (upstream.tech, lens.upstream.tech, hydroforecast.upstream.tech) load a small number of third-party scripts to measure traffic and support outreach:

Analytics: Google Analytics 4 and PostHog — aggregate traffic and behavior data used to improve the site.
Marketing: Meta Pixel, HubSpot, and LinkedIn Insight Tag — used for advertising measurement and business outreach.

On first visit, a cookie banner asks you to accept or reject each category. Nothing in these categories runs until you accept. You can change your choices at any time via the Cookie preferences link in the footer of any page.

Strictly necessary cookies (such as the cookie that remembers your consent choices) are always active and cannot be disabled.

Your rights

You have the right to request rectification, erasure, restriction of processing, or objection of your personal data. You also have the right to lodge complaints with supervisory authorities.

Changes to this policy

We're constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes.

Questions